Branding public policy

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dc.contributor.authorMarsh, David
dc.contributor.authorFawcett, Paul
dc.contributor.editorJennifer Lees-Marshment
dc.date.accessioned2015-12-08T22:22:48Z
dc.date.issued2012
dc.date.updated2020-12-27T07:22:00Z
dc.description.abstractBranding is often thought of as being about the branding of politicians and parties, but in this chapter we explore the branding of public policy and what this means for democracy and governance.
dc.identifier.isbn9780415579933
dc.identifier.urihttp://hdl.handle.net/1885/32623
dc.publisherRoutledge, Taylor & Francis Group
dc.relation.ispartofRoutledge Handbook of Political Marketing
dc.relation.isversionof1st Edition
dc.titleBranding public policy
dc.typeBook chapter
local.bibliographicCitation.lastpage341
local.bibliographicCitation.placeofpublicationAbingdon
local.bibliographicCitation.startpage329
local.contributor.affiliationMarsh, David, College of Arts and Social Sciences, ANU
local.contributor.affiliationFawcett, Paul, University of Sydney
local.contributor.authoruidMarsh, David, u4565560
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor160699 - Political Science not elsewhere classified
local.identifier.absfor160899 - Sociology not elsewhere classified
local.identifier.ariespublicationu3002882xPUB94
local.identifier.doi10.4324/9780203349908.ch25
local.type.statusPublished Version

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