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Branding public policy

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Date

2012

Authors

Marsh, David
Fawcett, Paul

Journal Title

Journal ISSN

Volume Title

Publisher

Routledge, Taylor & Francis Group

Abstract

Branding is often thought of as being about the branding of politicians and parties, but in this chapter we explore the branding of public policy and what this means for democracy and governance.

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/32623

Collections

ANU Research Publications

Source

Type

Book chapter

Book Title

Routledge Handbook of Political Marketing

Entity type

Access Statement

License Rights

DOI

10.4324/9780203349908.ch25

Restricted until

2037-12-31

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Description
01_Marsh_Branding_public_policy_2012.pdf (2.08 MB)

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