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Developing a scale to measure the Enjoyment of Web Experiences

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dc.contributor.authorLin, Chao-Hung (Aleck)
dc.contributor.authorGregor, Shirley
dc.contributor.authorEwing, Michael T
dc.date.accessioned2015-12-07T22:23:19Z
dc.date.issued2008
dc.date.updated2015-12-07T09:15:08Z
dc.description.abstractWe investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We
dc.identifier.issn1094-9968
dc.identifier.urihttp://hdl.handle.net/1885/20615
dc.publisherElsevier
dc.sourceJournal of Interactive Marketing
dc.titleDeveloping a scale to measure the Enjoyment of Web Experiences
dc.typeJournal article
local.bibliographicCitation.issue4
local.bibliographicCitation.lastpage57
local.bibliographicCitation.startpage40
local.contributor.affiliationLin, Chao-Hung (Aleck), College of Business and Economics, ANU
local.contributor.affiliationGregor, Shirley, College of Business and Economics, ANU
local.contributor.affiliationEwing, Michael T, Monash University
local.contributor.authoruidLin, Chao-Hung (Aleck), u2509317
local.contributor.authoruidGregor, Shirley, u4029169
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor080611 - Information Systems Theory
local.identifier.ariespublicationu4321016xPUB13
local.identifier.citationvolume22
local.identifier.doi10.1002/dir.20120
local.identifier.scopusID2-s2.0-56749179004
local.identifier.thomsonID000261525900003
local.type.statusPublished Version

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