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Developing a scale to measure the Enjoyment of Web Experiences

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Date

2008

Authors

Lin, Chao-Hung (Aleck)
Gregor, Shirley
Ewing, Michael T

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

We investigate the nature and extent of enjoyment experienced by users of the Web by developing an instrument for the measurement of this new construct. We establish the reliability and validity of the instrument through a range of psychometric tests. We

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/20615

Collections

ANU Research Publications

Source

Journal of Interactive Marketing

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

DOI

10.1002/dir.20120

Restricted until

2037-12-31

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01_Lin_Developing_a_scale_to_measure_2008.pdf (197.24 KB)

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