Cultural advice

The Australian National University acknowledges, celebrates and pays our respects to the Ngunnawal and Ngambri people of the Canberra region and to all First Nations Australians on whose traditional lands we meet and work, and whose cultures are among the oldest continuing cultures in human history.

Aboriginal and Torres Strait Islander peoples are advised that ANU Library collections may include images, names, voices, and other representations of deceased persons.

Material in the collection may contain terms, language or views that reflect the period in which the item was created and may be considered inappropriate today.

The Effect of Negative Word of Mouth in Social Networks

Simple item page
dc.contributor.authorBonfrer, Andre
dc.date.accessioned2015-12-10T21:53:54Z
dc.date.available2015-12-10T21:53:54Z
dc.date.issued2010
dc.date.updated2015-12-09T07:22:03Z
dc.identifier.isbn9781848728370
dc.identifier.urihttp://hdl.handle.net/1885/38709
dc.publisherRoutledge Taylor & Francis Group
dc.relation.ispartofThe Connected Customer: The Changing Nature of Consumer and Business Markets
dc.relation.isversionof1 Edition
dc.titleThe Effect of Negative Word of Mouth in Social Networks
dc.typeBook chapter
local.bibliographicCitation.lastpage334
local.bibliographicCitation.placeofpublicationUnited States of America
local.bibliographicCitation.startpage307
local.contributor.affiliationBonfrer, Andre, College of Business and Economics, ANU
local.contributor.authoruidBonfrer, Andre, u4926693
local.description.notesImported from ARIES
local.identifier.absfor150502 - Marketing Communications
local.identifier.ariespublicationu4602557xPUB165
local.type.statusPublished Version

Downloads

Collections

ANU Research Publications

DSpace software copyright © 2002-2026 LYRASIS