The Effect of Negative Word of Mouth in Social Networks

Bonfrer, Andre

Cultural advice

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The Effect of Negative Word of Mouth in Social Networks

Date

2010

Authors

Bonfrer, Andre

Publisher

Routledge Taylor & Francis Group

URI

http://hdl.handle.net/1885/38709

Collections

ANU Research Publications

Type

Book chapter

Book Title

The Connected Customer: The Changing Nature of Consumer and Business Markets

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Cultural advice

The Effect of Negative Word of Mouth in Social Networks

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