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We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community

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dc.contributor.authorEagar, Toni
dc.coverage.spatialPerth
dc.date.accessioned2015-12-07T22:16:25Z
dc.date.created28-30 November
dc.date.issued2011
dc.date.updated2015-12-07T07:51:18Z
dc.identifier.urihttp://hdl.handle.net/1885/18022
dc.publisherAustralia and New Zealand Marketing Academy
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2011
dc.sourceProceedings of the Australia and New Zealand Marketing Academy Conference
dc.source.urihttp://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/index.html
dc.titleWe're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community
dc.typeConference paper
local.bibliographicCitation.lastpage6
local.bibliographicCitation.startpage1
local.contributor.affiliationEagar, Toni, College of Business and Economics, ANU
local.contributor.authoruidEagar, Toni, u4137600
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150500 - MARKETING
local.identifier.ariespublicationu4137600xPUB3
local.type.statusPublished Version

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