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We're Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community

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Date

2011

Authors

Eagar, Toni

Journal Title

Journal ISSN

Volume Title

Publisher

Australia and New Zealand Marketing Academy

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/18022

Collections

ANU Research Publications

Source

Proceedings of the Australia and New Zealand Marketing Academy Conference

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

2037-12-31

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01_Eagar_We're_Not_Nuts!:_The_Brand_2011.pdf (60.85 KB)

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