New product development in a strategic context

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dc.contributor.authorRoberts, John
dc.date.accessioned2015-12-07T22:38:45Z
dc.date.issued2012
dc.date.updated2015-12-07T10:41:20Z
dc.identifier.isbn9781849800983
dc.identifier.urihttp://hdl.handle.net/1885/23563
dc.publisherEdward Elgar Publishing
dc.relation.ispartofHandbook of Marketing Strategy
dc.relation.isversionof1st Edition
dc.titleNew product development in a strategic context
dc.typeBook chapter
local.bibliographicCitation.lastpage185
local.bibliographicCitation.placeofpublicationCheltenham UK and Northampton, MA, USA
local.bibliographicCitation.startpage172
local.contributor.affiliationRoberts, John, College of Business and Economics, ANU
local.contributor.authoremailrepository.admin@anu.edu.au
local.contributor.authoruidRoberts, John, u4777583
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor150505 - Marketing Research Methodology
local.identifier.absseo910403 - Marketing
local.identifier.ariespublicationu5034689xPUB27
local.identifier.doi10.4337/9781849800983.00020
local.identifier.scopusID2-s2.0-84881923493
local.identifier.uidSubmittedByu5034689
local.type.statusPublished Version

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