New product development in a strategic context

Date

2012

Authors

Roberts, John

Journal Title

Journal ISSN

Volume Title

Publisher

Edward Elgar Publishing

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/23563

Collections

ANU Research Publications

Source

Type

Book chapter

Book Title

Handbook of Marketing Strategy

Entity type

Access Statement

License Rights

DOI

10.4337/9781849800983.00020

Restricted until

2037-12-31

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File
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01_Roberts_New_product_development_in_a_2012.pdf (3.34 MB)
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03_Roberts_New_product_development_in_a_2012.pdf (25.66 KB)

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