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Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project

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dc.contributor.authorButtriss, Gary
dc.contributor.authorBurford, Marion R.
dc.contributor.authorHarris, Jennifer A.
dc.coverage.spatialAdelaide Australia
dc.date.accessioned2015-12-08T22:26:51Z
dc.date.available2015-12-08T22:26:51Z
dc.date.createdDecember 1 2003
dc.date.issued2003
dc.date.updated2015-12-08T09:15:04Z
dc.identifier.isbn0868039837
dc.identifier.urihttp://hdl.handle.net/1885/33812
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2003
dc.sourceMarketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
dc.titleMaking Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project
dc.typeConference paper
local.contributor.affiliationButtriss, Gary, College of Business and Economics, ANU
local.contributor.affiliationBurford, Marion R., University of New South Wales
local.contributor.affiliationHarris, Jennifer A., University of New South Wales
local.contributor.authoruidButtriss, Gary, u4323352
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationu4056370xPUB106
local.type.statusPublished Version

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