Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project

Buttriss, Gary; Burford, Marion R.; Harris, Jennifer A.

Cultural advice

The Australian National University acknowledges, celebrates and pays our respects to the Ngunnawal and Ngambri people of the Canberra region and to all First Nations Australians on whose traditional lands we meet and work, and whose cultures are among the oldest continuing cultures in human history.

Aboriginal and Torres Strait Islander peoples are advised that ANU Library collections may include images, names, voices, and other representations of deceased persons.

Material in the collection may contain terms, language or views that reflect the period in which the item was created and may be considered inappropriate today.

Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project

Date

2003

Authors

Buttriss, Gary

Burford, Marion R.

Harris, Jennifer A.

Publisher

Australian and New Zealand Marketing Academy (ANZMAC)

URI

http://hdl.handle.net/1885/33812

Collections

ANU Research Publications

Source

Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

Type

Conference paper

Full item page

Cultural advice

Making Marketing Analysis relevant: Expanding the analysis experience through an integrated two-session project

Date

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Keywords

Citation

URI

Collections

Source

Type

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until