The Effects of Location Personalization on Integrity Trust and Integrity Distrust in Mobile Merchants

Date

2013

Authors

Ho, Shuk (Susanna)
Chau, Patrick

Journal Title

Journal ISSN

Volume Title

Publisher

M E Sharpe Inc

Abstract

This study examines the effect of online reviews on new product sales for consumer electronics and video games. Analyses of panel data of 332 new products from Amazon.com over nine months reveal that the valence of reviews and the volume of page views have a stronger effect on search products, whereas the volume of reviews is more important for experience products. The results also show that the volume of reviews has a significant effect on new product sales in the early period and such effect decreases over time. Moreover, the percentage of negative reviews has a greater effect than that of positive reviews, confirming the negativity bias. Thus, marketers need to consider the distinctive influences of various aspects of online reviews when launching new products and devising e-marketing strategies.

Description

Keywords

Keywords: New product sales; online product reviews; panel data analyses; search vs. experience products; word of mouth

Citation

Source

International Journal of Electronic Commerce

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

DOI

10.2753/JEC1086-4415170402

Restricted until

2037-12-31