The Effects of Location Personalization on Integrity Trust and Integrity Distrust in Mobile Merchants

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dc.contributor.authorHo, Shuk (Susanna)
dc.contributor.authorChau, Patrick
dc.date.accessioned2015-12-10T21:56:18Z
dc.date.issued2013
dc.date.updated2016-02-24T12:13:30Z
dc.description.abstractThis study examines the effect of online reviews on new product sales for consumer electronics and video games. Analyses of panel data of 332 new products from Amazon.com over nine months reveal that the valence of reviews and the volume of page views have a stronger effect on search products, whereas the volume of reviews is more important for experience products. The results also show that the volume of reviews has a significant effect on new product sales in the early period and such effect decreases over time. Moreover, the percentage of negative reviews has a greater effect than that of positive reviews, confirming the negativity bias. Thus, marketers need to consider the distinctive influences of various aspects of online reviews when launching new products and devising e-marketing strategies.
dc.identifier.issn1086-4415
dc.identifier.urihttp://hdl.handle.net/1885/39360
dc.publisherM E Sharpe Inc
dc.sourceInternational Journal of Electronic Commerce
dc.subjectKeywords: New product sales; online product reviews; panel data analyses; search vs. experience products; word of mouth
dc.titleThe Effects of Location Personalization on Integrity Trust and Integrity Distrust in Mobile Merchants
dc.typeJournal article
local.bibliographicCitation.issue4
local.bibliographicCitation.lastpage71
local.bibliographicCitation.startpage39
local.contributor.affiliationHo, Shuk (Susanna), College of Business and Economics, ANU
local.contributor.affiliationChau, Patrick, University of Hong Kong
local.contributor.authoruidHo, Shuk (Susanna), u4508192
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor080699 - Information Systems not elsewhere classified
local.identifier.absseo890399 - Information Services not elsewhere classified
local.identifier.ariespublicationu9900263xPUB175
local.identifier.citationvolume17
local.identifier.doi10.2753/JEC1086-4415170402
local.identifier.scopusID2-s2.0-84866726897
local.identifier.thomsonID000320121000003
local.type.statusPublished Version

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