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The Externalities and Second-order Effects of Kotler in Marketing Strategy

Date

2012

Authors

Roberts, John

Journal Title

Journal ISSN

Volume Title

Publisher

Sage Publications India Pvt. Ltd.

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/21558

Collections

ANU Research Publications

Source

Type

Book chapter

Book Title

Legends in Marketing Philip Kotler, Volume 5: Strategic Marketing

Entity type

Access Statement

License Rights

DOI

Restricted until

2037-12-31

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