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The Externalities and Second-order Effects of Kotler in Marketing Strategy

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dc.contributor.authorRoberts, John
dc.contributor.editorGlen Urban
dc.contributor.editorJohn Roberts
dc.contributor.editorAlvin Silk
dc.contributor.editorJerry Wind
dc.date.accessioned2015-12-07T22:25:59Z
dc.date.issued2012
dc.date.updated2021-08-01T08:39:05Z
dc.identifier.isbn9788132105190
dc.identifier.urihttp://hdl.handle.net/1885/21558
dc.publisherSage Publications India Pvt. Ltd.
dc.relation.ispartofLegends in Marketing Philip Kotler, Volume 5: Strategic Marketing
dc.relation.isversionof1st Edition
dc.source.urihttp://trove.nla.gov.au/version/173920764
dc.titleThe Externalities and Second-order Effects of Kotler in Marketing Strategy
dc.typeBook chapter
local.bibliographicCitation.lastpage89
local.bibliographicCitation.placeofpublicationNew Delhi
local.bibliographicCitation.startpage88
local.contributor.affiliationRoberts, John, College of Business and Economics, ANU
local.contributor.authoruidRoberts, John, u4777583
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor150506 - Marketing Theory
local.identifier.absfor150503 - Marketing Management (incl. Strategy and Customer Relations)
local.identifier.absseo910403 - Marketing
local.identifier.ariespublicationu5034689xPUB17
local.type.statusPublished Version

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