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Exposure to Different Motives of Scientists Moderates Responses to Scientific Consensus: The Case of Cultured Meat

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Eom, Kimin
Choy, Bryan K.C.

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This research examines how exposure to different motives of scientists affects the impact of scientific consensus on public attitudes toward cultured meat. While scientific consensus on the safety of cultured meat generally increased positive attitudes toward it, this effect depended on information about scientists’ motives. Exposure to information about scientists’ financial motives weakened the positive effect of scientific consensus because it undermined trust in scientists. Information about scientists’ prosocial motives did not influence the scientific consensus effect. These findings suggest that perceived motives can shift trust in experts, thereby affecting the influence of experts on public attitudes.

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Science Communication

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