Economic and social analysis of the adaption of B2B electronic marketplaces: a case study in the Australian beef industry
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Authors
Driedonks, Caroline
Gregor, Shirley
Wassenaar, Arjen
Heck, Eric
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M E Sharpe Inc
Abstract
The factors that affect the adoption of B2B electronic marketplaces as innovations are investigated through a case study of AuctionsPlus, an electronic marketplace in the Australian beef industry. Two theories help to explain the relatively slow adoption
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Source
International Journal of Electronic Commerce
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DOI
Restricted until
2037-12-31