Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand
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Date
Authors
Mort, Gillian
McColl-Kennedy, Janet
Kiel, Geoffrey
Soutar, Geoffrey
Journal Title
Journal ISSN
Volume Title
Publisher
Monash University
Abstract
Increasingly, business schools are under pressure to produce quality outputs, including high quality international refereed journal publications. Understanding senior Australian and New Zealand marketing academics' views of journal quality is valuable to
Description
Citation
Collections
Source
Australasian Marketing Journal