Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand

Mort, Gillian; McColl-Kennedy, Janet; Kiel, Geoffrey; Soutar, Geoffrey

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Perceptions of Marketing Journals by Senior Academics in Australia and New Zealand

Date

2004

Authors

Mort, Gillian

McColl-Kennedy, Janet

Kiel, Geoffrey

Soutar, Geoffrey

Publisher

Monash University

Abstract

Increasingly, business schools are under pressure to produce quality outputs, including high quality international refereed journal publications. Understanding senior Australian and New Zealand marketing academics' views of journal quality is valuable to