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Exploring the application of Personal Brands and Opinion Leadership in Political Marketing

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dc.contributor.authorHughes, Andrew
dc.contributor.authorDann, Stephen
dc.contributor.authorNeale, Larry
dc.coverage.spatialSydney Australia
dc.date.accessioned2015-12-07T22:39:24Z
dc.date.createdDecember 1-3 2008
dc.date.issued2008
dc.date.updated2015-12-07T10:48:43Z
dc.identifier.isbn1863081437
dc.identifier.urihttp://hdl.handle.net/1885/23846
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2008
dc.sourceProceedings of Australia and New Zealand Marketing Academy Conference 2008
dc.titleExploring the application of Personal Brands and Opinion Leadership in Political Marketing
dc.typeConference paper
local.bibliographicCitation.startpage8
local.contributor.affiliationHughes, Andrew, College of Business and Economics, ANU
local.contributor.affiliationDann, Stephen, College of Business and Economics, ANU
local.contributor.affiliationNeale, Larry, Queensland University of Technology
local.contributor.authoruidHughes, Andrew, u4055366
local.contributor.authoruidDann, Stephen, u4323337
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150506 - Marketing Theory
local.identifier.ariespublicationu4024396xPUB29
local.type.statusPublished Version

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