Corporate brands and social brands: co-branding GM-free and UK supermarkets

Leitch, Shirley; Davenport, Sally

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Corporate brands and social brands: co-branding GM-free and UK supermarkets

Date

2008

Authors

Leitch, Shirley

Davenport, Sally

Publisher

M E Sharpe Inc

URI

http://hdl.handle.net/1885/31958

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ANU Research Publications

Source

International Studies of Management and Organization

Type

Journal article

Restricted until

2037-12-31

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Cultural advice

Corporate brands and social brands: co-branding GM-free and UK supermarkets

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