Are people inspired by The Big Bang Theory to find out more about Science? Results from focus group-based audience research

Abstract

In this paper we report some results of focus group research run with regular viewers of American sitcom The Big Bang Theory (2007-ongoing), regarding the representation of science and scientists in the program. Specifically we report evidence that The Big Bang Theory has stimulated audience members to find out more about science. The show stimulated just over a quarter of our focus group participants to find out more about the scientific concepts discussed by its characters, mainly through internet searching and browsing. In some cases the show encouraged people to feel less intimidated about engaging actively with science-related public media such as YouTube videos and public lectures about physics. Show more