Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry

Dann, Stephen; Jensen, Elisabeth-Bird

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Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry

Date

2007

Authors

Dann, Stephen

Jensen, Elisabeth-Bird

Publisher

University of Otago

URI

http://hdl.handle.net/1885/36895

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ANU Research Publications

Source

Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference: Reputation, Responsibility, Relevance

Type

Conference paper

Restricted until

2037-12-31

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Cultural advice

Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry

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