The Effects of Web Personalization on User Attitude and Behavior: An Integration of the Elaboration Likelihood Model and Consumer Search Theory

Date

2014

Authors

Ho, Shuk (Susanna)
Bodoff, David

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Publisher

M I S Research Centre

Abstract

Description

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Citation

Source

MIS Quarterly

Type

Journal article

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License Rights

DOI

Restricted until

2037-12-31