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Commercial Broadcasting and Local Content: Cultural Quotas, Advertising and Public Stations

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dc.contributor.authorRichardson, Martin
dc.date.accessioned2015-12-07T22:17:23Z
dc.date.issued2006
dc.date.updated2015-12-07T08:06:42Z
dc.description.abstractThis article considers two radio stations choosing combinations of local and international content to broadcast to consumers with preferences over those combinations. Station revenue derives from sales of advertising time, the demand for which depends negatively on its price and positively on the station's market share and consumers get disutility from advertising. This article derives the laissezfaire solution to this model and considers the consequences of a local content quota, an advertising cap and a non-commercial public station for broadcasting diversity and welfare with and without an externality attached to local content.
dc.identifier.issn0013-0133
dc.identifier.urihttp://hdl.handle.net/1885/18533
dc.publisherBlackwell Publishing Ltd
dc.sourceThe Economic Journal
dc.subjectKeywords: advertising
dc.titleCommercial Broadcasting and Local Content: Cultural Quotas, Advertising and Public Stations
dc.typeJournal article
local.bibliographicCitation.issue511 (April 2006)
local.bibliographicCitation.lastpage625
local.bibliographicCitation.startpage605
local.contributor.affiliationRichardson, Martin, College of Business and Economics, ANU
local.contributor.authoruidRichardson, Martin, u1598085
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.identifier.absfor140209 - Industry Economics and Industrial Organisation
local.identifier.ariespublicationu9501697xPUB4
local.identifier.citationvolume116
local.identifier.doi10.1111/j.1468-0297.2006.01094.x
local.identifier.scopusID2-s2.0-33645465213
local.type.statusPublished Version

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