TruFan: Role of Fandom as an influence on attitude

dc.contributor.authorDann, Stephen
dc.coverage.spatialFremantle Australia
dc.date.accessioned2015-12-08T22:09:24Z
dc.date.createdDecember 5-7 2005
dc.date.issued2005
dc.date.updated2015-12-08T07:24:50Z
dc.identifier.isbn064645546X
dc.identifier.urihttp://hdl.handle.net/1885/29013
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2005
dc.rights© The Author(s).
dc.sourceANZMAC 2005: Broadening the Boundaries, conference proceedings
dc.source.urihttp://www.anzmac.org/conference_archive/2005/
dc.titleTruFan: Role of Fandom as an influence on attitude
dc.typeConference paper
dcterms.accessRightsOpen Access
local.bibliographicCitation.lastpage74
local.bibliographicCitation.startpage69
local.contributor.affiliationDann, Stephen, College of Business and Economics, ANU
local.contributor.authoremailu4323337@anu.edu.au
local.contributor.authoruidDann, Stephen, u4323337
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationu4056370xPUB62
local.identifier.uidSubmittedByu4056370
local.type.statusPublished Version

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