Infant food marketing strategies undermine effective regulation of breast-milk substitutes: trends in print advertising in Australia, 1950-2010

Smith, Julie; Blake, Miranda

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Infant food marketing strategies undermine effective regulation of breast-milk substitutes: trends in print advertising in Australia, 1950-2010

Date

2013

Authors

Smith, Julie

Blake, Miranda

Publisher

Public Health Association of Australia

Abstract

Objective: This study addresses the issue of whether voluntary industry regulation has altered companies' marketing of breast-milk substitutes in Australia since the adoption of the World Health Organization (WHO) International Code on the Marketing of Br