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Narrative Sequence Analysis: A New method for marketers

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dc.contributor.authorButtriss, Gary
dc.contributor.authorWilkinson, Ian
dc.coverage.spatialAdelaide Australia
dc.date.accessioned2015-12-08T22:26:38Z
dc.date.available2015-12-08T22:26:38Z
dc.date.createdDecember 1 2003
dc.date.issued2003
dc.date.updated2015-12-08T09:12:58Z
dc.identifier.isbn0868039837
dc.identifier.urihttp://hdl.handle.net/1885/33716
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2003
dc.sourceMarketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass
dc.titleNarrative Sequence Analysis: A New method for marketers
dc.typeConference paper
local.contributor.affiliationButtriss, Gary, College of Business and Economics, ANU
local.contributor.affiliationWilkinson, Ian, University of New South Wales
local.contributor.authoruidButtriss, Gary, u4323352
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150599 - Marketing not elsewhere classified
local.identifier.ariespublicationu4056370xPUB105
local.type.statusPublished Version

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