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An Exploratory Study of Using a User Remote Tracker to Examine Web Users' Personality Traits

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dc.contributor.authorHo, Shuk (Susanna)
dc.coverage.spatialXi'an China
dc.date.accessioned2015-12-08T22:20:12Z
dc.date.available2015-12-08T22:20:12Z
dc.date.createdAugust 15-17 1005
dc.date.issued2005
dc.date.updated2016-02-24T12:13:47Z
dc.description.abstractMany online firms are investing money in various means and methods to track online customers' navigation patterns and analyze their characteristics and their web behaviours. With better understanding of the navigation patterns, the firms can provide breakthrough customer service. Currently, there are numerous frameworks ready to help the firms realise their dream to understand their customers. However, these frameworks are limited to server-sided tracking, and the firms lose their customers' footprints once the customers leave their web sites. Therefore, this paper proposes a framework of user remote tracker, and this tracking method can be used to discover much value of customer information. We implemented this tracker, and used it to record the Internet activities from web users in a controlled lab experiment setting. We performed preliminary data analysis to draw a linkage between web customers' characteristics (such as personality traits) and their browsing behaviors.
dc.identifier.isbn1595931120
dc.identifier.urihttp://hdl.handle.net/1885/31882
dc.publisherAssociation for Computing Machinery Inc (ACM)
dc.relation.ispartofseriesInternational Conference of Electronic Commerce (ICEC 2005)
dc.sourceProceedings of the 7th international Conference on Electronic Commerce
dc.source.urihttp://portal.acm.org/citation.cfm?id=1089669
dc.subjectKeywords: Browsing behavior; Customer information; Customer services; Exploratory studies; Internet activity; Navigation patterns; Online customers; Personality traits; Preliminary data; tracker; Tracking method; Web Mining; Web users; Data mining; Data reduction; data mining; electronic commerce; personality traits; tracker; web mining
dc.titleAn Exploratory Study of Using a User Remote Tracker to Examine Web Users' Personality Traits
dc.typeConference paper
local.contributor.affiliationHo, Shuk (Susanna), College of Business and Economics, ANU
local.contributor.authoruidHo, Shuk (Susanna), u4508192
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor080699 - Information Systems not elsewhere classified
local.identifier.ariespublicationu9900263xPUB86
local.identifier.doi10.1145/1089551.1089669
local.identifier.scopusID2-s2.0-77953830340
local.type.statusPublished Version

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