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The Rhetoric of Teaching Financial Accounting on the Corporate Web: A Critical Review of Content and Metaphor in IBMs Internet Webpage Guide to understanding Financials

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dc.contributor.authorAmernic, Joel
dc.contributor.authorCraig, Russell
dc.date.accessioned2015-12-13T23:21:57Z
dc.date.issued2000
dc.date.updated2015-12-12T09:09:20Z
dc.description.abstractThis paper analyses IBM's teaching of financial accounting via the Internet. The seductive nature of the hyperreal pedagogy in IBM's @9pGuide to Understanding Financials@2p is explored in two stages: first, by means of a technical critique; and second, by examining the @9pGuide's@2p rhetorical features. Particular focus is given to IBM's use of pictorial metaphors as visual rhetoric. We conclude that the curriculum of IBM's web-based financial accounting teaching contains much more than is apparent upon superficial examination. IBM's website paraphernalia constructs beliefs and shapes public discourse. Like all curriculum, IBM's @9pGuide@2p is contestable social construction.
dc.identifier.issn1045-2354
dc.identifier.urihttp://hdl.handle.net/1885/91216
dc.publisherAcademic Press
dc.sourceCritical Perspectives on Accounting
dc.titleThe Rhetoric of Teaching Financial Accounting on the Corporate Web: A Critical Review of Content and Metaphor in IBMs Internet Webpage Guide to understanding Financials
dc.typeJournal article
local.bibliographicCitation.lastpage287
local.bibliographicCitation.startpage259
local.contributor.affiliationAmernic, Joel, University of Toronto
local.contributor.affiliationCraig, Russell, College of Business and Economics, ANU
local.contributor.authoruidCraig, Russell, u9116942
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor130306 - Educational Technology and Computing
local.identifier.ariespublicationMigratedxPub21889
local.identifier.citationvolume11
local.identifier.doi10.1006/cpac.1999.0337
local.identifier.scopusID2-s2.0-0041781048
local.type.statusPublished Version

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