The internet, strategy and performance: A study of Australian export market ventures

Lu, Vinh; Julian, Craig C

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The internet, strategy and performance: A study of Australian export market ventures

Date

2008

Authors

Lu, Vinh

Julian, Craig C

Publisher

Haworth Press Inc.

Abstract

This study examines the impact of the Internet, firm-specific characteristics, market characteristics, and export marketing strategy on export marketing performance. The unit of analysis was an individual product/market export venture. Data were gathered