Dress to impress: Brands as status symbols

Mazali, Rogerio; Rodrigues-Neto, Jose

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Dress to impress: Brands as status symbols

Date

2013

Authors

Mazali, Rogerio

Rodrigues-Neto, Jose

Publisher

Academic Press

Abstract

We analyzed the market for indivisible, pure status goods. Firms produce and sell different brands of pure status goods to a population that is willing to signal individual abilities to potential matches in another population. Individual status is determi