We, Us and Them: Multiple Identity Projects in Brand Community Conflicts

Date

2013

Authors

Eagar, Toni
Campbell, John Andrew

Journal Title

Journal ISSN

Volume Title

Publisher

Association for Consumer Research

Abstract

Description

Keywords

Citation

Source

Advances in Consumer Research

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

2037-12-31