Populism and Charity Donations: An Australian Case Study

Abstract

The reasons why people donate to charities have been extensively researched, but how this behavior relates to political values is less well understood. We also know little about how the rise of populist values among the electorate will influence charitable giving in the future. Using a national election survey conducted in Australia in mid2019, this article examines the influence of populist values on charity donations. The results show that populist values are strong predictors of charitable giving and that those who hold these values are significantly less likely to donate. Among those who do choose to donate, the choice of charity is also strongly influenced by populist values. These results demonstrate that the increasing importance of populist values among the public will have significant implications for the future level and direction of charity donations.