Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline

Dann, Stephen

Cultural advice

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Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline

Date

2008

Authors

Dann, Stephen

Publisher

National Social Marketing Centre

URI

http://hdl.handle.net/1885/24897

Collections

ANU Research Publications

Source

Social good: from global to local

Type

Conference paper

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2037-12-31

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Cultural advice

Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline

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