Exploring two explanations of loyalty in application service provision
Date
2014
Authors
Goode, Sigi
Lin, Chinho
Fernandez, Walter
Jiang, Kiunn-Yih (James)
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Elsevier
Abstract
While the application service provider (ASP) market continues to grow, it is fiercely competitive, and ASPs encounter difficulties in retaining customers and achieving long-term profitability. One stream of prior literature suggests that customer loyalty
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European Journal of Operational Research
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Journal article
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2037-12-31
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