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Can branding theory be applied to marketing political parties? A case study of the Australian Greens

Date

2003

Authors

Hughes, Andrew

Journal Title

Journal ISSN

Volume Title

Publisher

Australian and New Zealand Marketing Academy (ANZMAC)

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/88519

Collections

ANU Research Publications

Source

Marketing discoveries, knowledge and contribution: celebration of Ehrenberg and Bass

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

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