The effect of product type on value linkages in the means-end chain: Implications for theory and method

Mort, Gillian; Rose, Trista

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The effect of product type on value linkages in the means-end chain: Implications for theory and method

Date

2004

Authors

Mort, Gillian

Rose, Trista

Publisher

Henry Stewart Publications

URI

http://hdl.handle.net/1885/87412

Collections

ANU Research Publications

Source

Journal of Consumer Behaviour

Type

Journal article

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Cultural advice

The effect of product type on value linkages in the means-end chain: Implications for theory and method

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