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Perceived risk in marketing strategy

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dc.contributor.authorLiu, Tian-Que
dc.coverage.spatialJeju Island South Korea
dc.date.accessioned2015-12-10T23:32:55Z
dc.date.available2015-12-10T23:32:55Z
dc.date.createdDecember 30-31 2011
dc.date.issued2012
dc.date.updated2016-02-24T08:51:47Z
dc.description.abstract'Perceived risk' in consumer behavior theory helps explain why often consumers do not move from the desire stage to the action stage, that is, make the actual purchase decision. Appropriate theories and practice can be used to identify what strategies marketers can employ to overcome this problem. However, there are still some gaps existing when applying these theories in practice. Future studies could be more related to psychology and focused on the risk perception of consumers who shop for goods at the virtual storefront.
dc.identifier.isbn9783642279652
dc.identifier.urihttp://hdl.handle.net/1885/69056
dc.publisherConference Organising Committee
dc.relation.ispartofseriesInternational Conference on Business, Economics, and Financial Sciences, Management (BEFM 2011)
dc.sourceAdvances in Intelligent and Soft Computing
dc.subjectKeywords: Marketing strategy; Perceived risk; Purchase decision; Risk perception; Marketing
dc.titlePerceived risk in marketing strategy
dc.typeConference paper
local.bibliographicCitation.lastpage178
local.bibliographicCitation.startpage175
local.contributor.affiliationLiu, Tian-Que, College of Business and Economics, ANU
local.contributor.authoruidLiu, Tian-Que, u4647804
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150503 - Marketing Management (incl. Strategy and Customer Relations)
local.identifier.ariespublicationf5625xPUB1907
local.identifier.doi10.1007/978-3-642-27966-9_25
local.identifier.scopusID2-s2.0-84858991071
local.type.statusPublished Version

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