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Towards a Regulatory Instrument for the Green Economy: Green Trademarks and Associated Challenges

dc.contributor.authorCheng, Wenting
dc.date.accessioned2025-04-21T23:20:13Z
dc.date.available2025-04-21T23:20:13Z
dc.date.issued2023
dc.date.updated2023-12-10T07:17:53Z
dc.description.abstractGreen trade marks face the conceptualisation challenge in terms of potential disconnection between the goodwill signalling function of the trade mark and the meaningful "greenness" embedded in the product. Between the two approaches to categorising green trade marks, the taxonomy approach (ordinary green trade marks) and the certification approach (green certification trade marks), green trade mark taxonomies should not be used as ex ante regulation as it may encourage greenwashing. For green trade marks to become a regulatory tool in a green economy, law reform is needed to maximise the goodwill signalling of green trade marks.
dc.format.mimetypeapplication/pdfen_AU
dc.identifier.issn0142-0461
dc.identifier.urihttps://hdl.handle.net/1885/733748584
dc.language.isoen_AUen_AU
dc.publisherSweet & Maxwell Ltd
dc.rights©2023 The authors
dc.sourceEuropean Intellectual Property Review (E.I.P.R)
dc.titleTowards a Regulatory Instrument for the Green Economy: Green Trademarks and Associated Challenges
dc.typeJournal article
local.bibliographicCitation.issue6
local.bibliographicCitation.lastpage353
local.bibliographicCitation.startpage347
local.contributor.affiliationCheng, Wenting, ANU College of Law, ANU
local.contributor.authoruidCheng, Wenting, u5467927
local.description.embargo2099-12-31
local.description.notesImported from ARIES
local.identifier.absfor480603 - Intellectual property law
local.identifier.absfor480299 - Environmental and resources law not elsewhere classified
local.identifier.ariespublicationu6602229xPUB91
local.identifier.citationvolume45
local.publisher.urlhttps://www.sweetandmaxwell.co.uk/
local.type.statusPublished Version
publicationvolume.volumeNumber45

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