Business Culture Issues in Vietnam: Case Studies

Abstract

What practical issues can arise when doing business in Vietnam? How is Vietnam adapting to the demands of the market economy? In particular, how does a knowledge of Vietnamese business culture, and history, help to clear up misunderstandings – especially involving relations between foreign business people and representatives from Vietnamese business and government? Does the Vietnamese experience have a broader value in the Asian region, where numerous different societies have been seeking a way to engage vigorously in international commerce – yet without losing touch with their own ethical foundations? ... ¶ This volume presents case study material relating to business in Vietnam. It outlines real issues and problems that have arisen – and then seeks to provide a cultural and historical context in which to understand them, and perhaps even solve them. Show more