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Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Date

2011

Authors

Lilien, Gary L.
Roberts, John
Shankar, Venkatesh

Journal Title

Journal ISSN

Volume Title

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Abstract

Description

Keywords

Citation

URI

http://hdl.handle.net/1885/39543

Collections

ANU Research Publications

Source

Marketing Science: the marketing journal of INFORMS

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

DOI

Restricted until

2037-12-31

Downloads

File
Description
01_Lilien_Effective_Marketing_Science_2011.pdf (1.1 MB)

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