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Brand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero

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dc.contributor.authorEagar, Toni
dc.coverage.spatialSydney Australia
dc.date.accessioned2015-12-07T22:41:35Z
dc.date.createdDecember 1-3 2008
dc.date.issued2008
dc.date.updated2015-12-07T11:02:51Z
dc.identifier.isbn1863081437
dc.identifier.urihttp://hdl.handle.net/1885/24388
dc.publisherAustralian and New Zealand Marketing Academy (ANZMAC)
dc.relation.ispartofseriesAustralia and New Zealand Marketing Academy Conference 2008
dc.sourceProceedings of Australia and New Zealand Marketing Academy Conference 2008
dc.titleBrand Hero Mythology: the Stories Generated by a Brand Community about their Brand Hero
dc.typeConference paper
local.bibliographicCitation.lastpage6
local.bibliographicCitation.startpage1
local.contributor.affiliationEagar, Toni, College of Business and Economics, ANU
local.contributor.authoruidEagar, Toni, u4137600
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150502 - Marketing Communications
local.identifier.ariespublicationu4024396xPUB32
local.type.statusPublished Version

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