Inspiring a generation? Pro-environmental behaviour change and the London 2012 Olympic and Paralympic Games
Date
2013
Authors
Cameron, Sarah
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Publisher
Institution of Environmental Sciences
Abstract
The London 2012 Olympic and Paralympic Games described their mission to “inspire behaviour change” as one of their “principal ambitions”, captured in the slogan “Inspire a Generation”. This ambition was twofold, seeking to inspire both participation in sport and pro-environmental behaviour. This article will focus on the latter
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Source
Environmental Scientist: The Journal of the Institution of Environmental Sciences
Type
Journal article