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Exploring Mobile Commerce Intention: Evidence from Australia

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Date

2010

Authors

O'Reilly, Kathryn
Goode, Sigi
Hart, Dennis

Journal Title

Journal ISSN

Volume Title

Publisher

IEEE Computer Society

Abstract

Mobile commerce is a new technology that offers significant adoption benefits, allowing consumers to make Internet transactions over wireless networks anytime anywhere. This paper presents some initial findings from a study into the uptake of mobile commerce services. Attitudes, subjective norms and perceived behavioural control were positively correlated with the intention to adopt mobile commerce. In contrast to prior research, perceived image was not significantly related to adoption intention.

Description

Keywords

Keywords: Adoption intention; Australia; Internet transaction; Mobile Commerce; Mobile commerce services; New technologies; Subjective norm; Behavioral research; Commerce; Information technology; Mobile telecommunication systems

Citation

URI

http://hdl.handle.net/1885/34410

Collections

ANU Research Publications

Source

Proceedings of the 10th International Symposium on Communications and Information Technologies (ISCIT2010)

Type

Conference paper

Book Title

Entity type

Access Statement

License Rights

DOI

10.1109/ISCIT.2010.5665155

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