Social norms and how they impact behaviour

Reynolds, Katherine

Cultural advice

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Social norms and how they impact behaviour

Date

2019

Authors

Reynolds, Katherine

Publisher

Nature Publishing Group

Abstract

There is wide interest in the social norms construct across psychology, economics, law and social marketing. Now a study investigates an important missing piece in the social norms’ puzzle: what is the underlying process that explains how norms impact behaviour? The answer: self–other similarity (self-categorization) and internalization

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http://hdl.handle.net/1885/297074

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ANU Research Publications

Source

Nature Human Behaviour

Type

Journal article

DOI

10.1038/s41562-018-0498-x

Restricted until

2099-12-31

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s41562-018-0498-x.pdf (752.84 KB)

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Cultural advice

Social norms and how they impact behaviour

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