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The Rhetoric of a Juggernaut: AOLTimeWarners Internet Policy Statement

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dc.contributor.authorCraig, Russell
dc.contributor.authorAmernic, Joel
dc.date.accessioned2015-12-13T22:51:34Z
dc.date.issued2004
dc.date.updated2015-12-11T10:45:52Z
dc.description.abstractThis paper addresses an issue of public policy regarding the Internet. It is motivated by the belief that the Internet is in danger of being controlled by a few mega-corporations. We seek to understand the nature of such control by performing a textual analysis of the 'Internet Policy Statement' released by AOLTimeWarner in 2001. Our analysis reveals hidden assumptions, ideology and metaphor; highlights how rhetoric influences social expectations; and generally helps us make sense of the words of a mega-corporate managerial elite and how this elite views the Internet. We reveal a self-serving and persuasive public policy statement made by a corporate Juggernaut.
dc.identifier.issn0810-9028
dc.identifier.urihttp://hdl.handle.net/1885/81141
dc.publisherCarfax Publishing, Taylor & Francis Group
dc.sourcePrometheus
dc.subjectKeywords: Internet AOLTimeWarner; Close reading; Internet; Metaphor; Public policy; Rhetoric
dc.titleThe Rhetoric of a Juggernaut: AOLTimeWarners Internet Policy Statement
dc.typeJournal article
local.bibliographicCitation.issue1
local.bibliographicCitation.lastpage41
local.bibliographicCitation.startpage21
local.contributor.affiliationCraig, Russell, College of Business and Economics, ANU
local.contributor.affiliationAmernic, Joel, University of Toronto
local.contributor.authoruidCraig, Russell, u9116942
local.description.embargo2037-12-31
local.description.notesImported from ARIES
local.description.refereedYes
local.identifier.absfor150311 - Organisational Behaviour
local.identifier.ariespublicationMigratedxPub9489
local.identifier.citationvolume22
local.identifier.doi10.1080/0810902032000194010
local.identifier.scopusID2-s2.0-16544368715
local.type.statusPublished Version

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