"And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust
| dc.contributor.author | Lindridge, Andrew | |
| dc.contributor.author | Eagar, Toni | |
| dc.date.accessioned | 2015-12-08T22:42:04Z | |
| dc.date.issued | 2015 | |
| dc.date.updated | 2015-12-08T10:32:38Z | |
| dc.description.abstract | Using David Bowie as a human brand and his various characters, particularly Ziggy Stardust, we address two research themes: who constructs celebrity – the individual or the market, and to what extent can a celebrity emancipate their human brand from the | |
| dc.identifier.issn | 0267-257X | |
| dc.identifier.uri | http://hdl.handle.net/1885/36928 | |
| dc.publisher | Westburn Publishers Ltd | |
| dc.source | Journal of Marketing Management | |
| dc.title | "And Ziggy played guitar": Bowie, the market, and the emancipation and resurrection of Ziggy Stardust | |
| dc.type | Journal article | |
| local.bibliographicCitation.issue | 5-6 | |
| local.bibliographicCitation.lastpage | 576 | |
| local.bibliographicCitation.startpage | 546 | |
| local.contributor.affiliation | Lindridge, Andrew, Open University, UK | |
| local.contributor.affiliation | Eagar, Toni, College of Business and Economics, ANU | |
| local.contributor.authoruid | Eagar, Toni, u4137600 | |
| local.description.embargo | 2037-12-31 | |
| local.description.notes | Imported from ARIES | |
| local.identifier.absfor | 150503 - Marketing Management (incl. Strategy and Customer Relations) | |
| local.identifier.absseo | 970115 - Expanding Knowledge in Commerce, Management, Tourism and Services | |
| local.identifier.ariespublication | u5034689xPUB142 | |
| local.identifier.citationvolume | 31 | |
| local.identifier.doi | 10.1080/0267257X.2015.1014395 | |
| local.identifier.scopusID | 2-s2.0-84924171281 | |
| local.type.status | Published Version |
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