Consumerism, self-creation and prospects for a new ecological consciousness

Date

2010

Authors

Hamilton, Clive

Journal Title

Journal ISSN

Volume Title

Publisher

Elsevier

Abstract

The shift from production-based to consumption-based societies has seen consumption transformed from a means of meeting material needs to a method of creating a personal identity. Citizens of affluent countries increasingly seek a sense of self from their consumption activity instead of their workplace, class or community. Environmental appeals to change consumption behaviour implicitly ask people not merely to change their behaviour but to change their sense of personal identity. This can be threatening and makes more difficult the emergence of a new ecological consciousness, although the phenomenon of downshifting provides some grounds for optimism.

Description

Keywords

Keywords: Personal identity; Ecology Consumerism; Ecological consciousness; Identity

Citation

Source

Journal of Cleaner Production

Type

Journal article

Book Title

Entity type

Access Statement

License Rights

Restricted until

2037-12-31