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Text messages and reminder calls in student and alumni web surveys

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dc.contributor.authorPhillips, Benjamin
dc.contributor.authorCompton, Shane
dc.date.accessioned2022-02-23T05:11:41Z
dc.date.available2022-02-23T05:11:41Z
dc.date.issued2019
dc.description.abstractThe impact of text messages (SMS) and reminder calls on response to web surveys was experimentally tested using a crossed design on two surveys in the Quality Indicators for Learning and Teaching suite of studies for the Australian Government Department of Education: the May 2018 Graduate Outcomes Survey and the 2018 Student Experience Survey. SMS and telephone reminders were associated with increased probability of response for both surveys. Telephone reminders were more effective than SMS on a per-contact basis. However, taking into account the higher cost of a reminder call than a reminder SMS, sending an SMS reminder was more cost-effective. This research adds to the limited literature on the effectiveness of reminder calls and SMS for surveys.
dc.format.extentvi, 18 pagesen_AU
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/1885/261450
dc.language.isoen_AU
dc.publisherThe Australian National University
dc.relation.ispartofseriesWorking Paper (Centre for Social Research & Methods (CSRM), The Australian National University); No. 4/2019
dc.rights© 2019 ANU Centre for Social Research and Methods
dc.source.urihttps://csrm.cass.anu.edu.au/research/publications/text-messages-and-reminder-calls-student-and-alumni-web-surveys
dc.titleText messages and reminder calls in student and alumni web surveys
dc.typeWorking/Technical Paper
dcterms.accessRightsOpen Access
local.contributor.affiliationPhillips, B., Social Research Centre, The Australian National University
local.contributor.affiliationCompton, S., Social Research Centre, The Australian National University
local.publisher.urlhttps://csrm.cass.anu.edu.au/
local.type.statusPublished Version

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